Aimed for use in shop windows, this artificial cylinder praises Gala Peter chocolate as the first ever solid milk chocolate. It was created in Vevey by Daniel Peter in 1875 by mixing milk with cocoa powder.
Advertising took off with the industrialisation of cities from 1850. As advertising was initially text-based, it was confined to the print press and thereby aimed at a literate audience. Advertising cosmetic products paved the way for advertising the budding food industry. Posters became omnipresent and growing competition required food producers to reinvent themselves and advertise through samples, promotional items and display packages for shop windows. Advertising ensures that brand names are truly born.