Guaranteeing the product's authenticity, ensuring its correct use, establishing its reputation with consumers: these are just some of the purposes served by the numerous pieces of information found on the first tins of milk flour.

To ensure the success of his invention, Henri Nestlé sought above all to promote quality to his customers. That's why the many medals won by Nestlé's milk flour were reproduced on the labels, alongside testimonials from doctors praising its merits. At a time when counterfeit products were commonplace, it was also important to stand out from the crowd. That's why Henri Nestlé developed his bird's nest logo very early on, which, along with his signature, appeared on each of his cans.