Knowledge
Halal, an ecological utopia?
The multitude of halal products in Western countries and the lack of an international standard makes some Muslim consumers more fastidious and wary of potential food fraud. Independent associations such as À Votre Service, have been created to guide individual consumers in their choices and on the dietary practices to adopt. The main concern of product traceability has resulted in an ethical code which advocates a return to roots in harmony with the environment.