On view at the Museum: The Food Sector
Imitation bar of Kohler chocolate
Modern Era, Europe
AL8738
Shop window displays used imitation bars of chocolate such as this one, where a thin piece of wood was covered with two paper wrappers, one above the other. If the bar of ‘chocolate’ became faded by sunlight, the first layer of paper could be removed to give a fresh new wrapper.
Datasheet
- Type: Model
- Place of origin: Switzerland
- Materials and techniques: Paper Wood
- Date: circa 1910
- Dimensions: 1 x 15 x 7.5 cm
- Brand: Kohler
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Knowledge
Packaging – advertising
Advertising took off with the industrialisation of cities from 1850. As advertising was initially text-based, it was confined to the print press and thereby aimed at a literate audience. Advertising cosmetic products paved the way for advertising the budding food industry. Posters became omnipresent and growing competition required food producers to reinvent themselves and advertise through samples, promotional items and display packages for shop windows. Advertising ensures that brand names are truly born.