Chocolatory is the top-end range of Kit Kat chocolate bars in Japan. This gift box includes various fruit-flavoured varieties of the traditional wafer (blueberry, yuzu, passion fruit, raspberry and strawberry).
Nowadays packaging has become a product in its own right. After starting out as a protective skin for food, it has turned into a privileged interface for communication between producers and consumers. It captures our attention, reassures, makes itself useful and its visual elements appeal to consumers and sometimes direct us to online content. The worldwide web significantly extends a product’s outreach, going beyond the mass message carried by the physical object to create an individual relationship between consumers and producers.