Box, Cailler
Modern Era, Europe
AL5014
Box for bars of Cailler milk chocolate, a Swiss brand. Between 1898 and 1911, the company's logo was a crane, the symbol of the region of Gruyère, where the Cailler factory is located.
Datasheet
- Type: Box
- Place of origin: Switzerland
- Materials and techniques: Cardboard
- Date: from 1898 to 1911
- Dimensions: 14.5 x 31.5 x 11 cm
- Brand: Cailler
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Knowledge
Packaging – advertising
Advertising took off with the industrialisation of cities from 1850. As advertising was initially text-based, it was confined to the print press and thereby aimed at a literate audience. Advertising cosmetic products paved the way for advertising the budding food industry. Posters became omnipresent and growing competition required food producers to reinvent themselves and advertise through samples, promotional items and display packages for shop windows. Advertising ensures that brand names are truly born.
