Large display box aimed for use in shop windows to advertise Nestlé Farine lactée. It mentions the target consumers and features medals and awards won by the product and, of course, the brand’s famous bird’s nest logo.
Advertising took off with the industrialisation of cities from 1850. As advertising was initially text-based, it was confined to the print press and thereby aimed at a literate audience. Advertising cosmetic products paved the way for advertising the budding food industry. Posters became omnipresent and growing competition required food producers to reinvent themselves and advertise through samples, promotional items and display packages for shop windows. Advertising ensures that brand names are truly born.