‘Natural’ food
Today, consumers are looking for products that are simpler, less processed and closer to nature. To meet this demand, manufacturers are promoting products that are preservative-, artificial colouring- and sweetener-free5.
Following this trend, more and more ‘natural’ foodstuffs, such as seeds, nuts, fruit, wholegrain cereals or other raw, unprocessed ingredients are incorporated into products. The packaging, of course, highlights the presence of such ‘natural’ contents.
Raw, organic, vegan Lifebar Plus energy bar, with banana, acai berries and Brazil nuts
Today, two-thirds of German, French, Spanish, Russian and Asian people favour local products. A growing number of consumers are also choosing to produce their own food.
©Shutterstock/Rawpixel.com
Raw, organic, vegan Lifebar Plus energy bar, with banana, acai berries and Brazil nuts
Today, two-thirds of German, French, Spanish, Russian and Asian people favour local products. A growing number of consumers are also choosing to produce their own food.
©Shutterstock/Rawpixel.com
Eating local
Locavores started a food movement in the United States in 2005, promoting eating local produce, originally with the aim of reducing greenhouse gas emissions produced by the transportation of food6. In the wake of food scandals and financial crises, this movement has taken on other dimensions, whether social (safeguarding jobs), safety-related (reassuring consumers regarding the traceability and origin of foodstuffs) or emotional (handing down of culinary and nostalgic values), while maintaining the constant aim of consuming seasonal produce and giving meaning to one’s diet. Today, two-thirds of German, French, Spanish, Russian and Asian people favour local produce. A growing number of consumers are also choosing to produce their own food; in fact over half now eat food from their own production, in Southeast Asia (84%), in the Middle East (55%) and in Russia (50%)7.
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