Every identity deserves to be presented appropriately. The Alimentarium’s new visual identity is the logical progression of a move to refocus the establishment to become a competence and learning centre for all things food and nutrition. The transformation from a classic to a multifaceted physical and digital museum is the result of a readjustment process, intensive dialogue, reflection, and constructive cooperation between a wide variety of partners.
How did it come about?
Anyone daring to establish visual corporate identity is faced with a mammoth task, involving meticulous assessment of positioning, and examination of target groups and the market. The impact of communication channels on the overall image is put under the microscope and constantly questioned.
How the results are interpreted varies greatly. Like chalk and cheese. Every time. The key ultimately lies in the vision of “where the brand wants to go”, and the way its content and aesthetics are formulated. In the case of the Alimentarium, this has meant a comprehensive shift in focus, orchestrated through a relevant communication campaign.
The new face of the Alimentarium represents variety, presenting the new areas of the Museum competently and attractively. With fresh colours, an innovative logo, and a clear range of original pictograms and patterns, the new design reflects a passion for and an interest in nutrition and food.