In the mid-1860s, Henri Nestlé developed infant food based on cow’s milk, wheat flour and sugar, calling it Farine lactée (infant cereal). First launched in 1867, the product already featured the brand’s distinctive nest logo.
Advertising took off with the industrialisation of cities from 1850. As advertising was initially text-based, it was confined to the print press and thereby aimed at a literate audience. Advertising cosmetic products paved the way for advertising the budding food industry. Posters became omnipresent and growing competition required food producers to reinvent themselves and advertise through samples, promotional items and display packages for shop windows. Advertising ensures that brand names are truly born.
Packaging plays its protective role in various ways. It was originally used to protect foodstuffs from natural hazards and help prevent them from deteriorating. With the rise of commercial society, packaging became portable. The industrialisation and mechanisation of food manufacturing in the 19th century sped up its development and production. In the 20th century, new materials (PVC, PET) were added to the long list of natural materials, such as wood, tinplate and aluminium.